I’m a performance coach with 18+ years of hands-on experience helping high-performing adults stay physically strong and consistent when life gets unpredictable. As the owner of Functional Integrated Training (FIT) in Madison, Wisconsin, my work is grounded in applying strength and performance principles to real people with real demands.
I specialize in helping capable, disciplined individuals build durable physical habits that hold up under pressure—without relying on motivation, perfect routines, or ideal conditions. Beyond the gym, I work selectively through performance coaching, speaking, and hosting The Human Athlete podcast, where I explore the physical and personal challenges of major life transitions.
Years of Coaching Experience
Workshops & Speaking Sessions
Performance Coaching is a focused coaching relationship for high-performing adults who want to stay physically strong and consistent when life isn’t predictable. The focus is not motivation or quick wins, but building durable habits and executing well under real-world pressure.
For nearly two decades, I’ve worked directly with athletes, professionals, and leaders who are capable, driven, and overloaded , people who don’t need more motivation, but better structure.
Through performance coaching, I work one-on-one with individuals to build physical consistency, confidence, and energy that holds up when life gets demanding.
Through speaking and education, I help teams and organizations apply the same principles to leadership, culture, and execution under pressure.
This work isn’t about doing more or pushing harder.
It’s about building smarter systems that align effort, discipline, and reflection , so progress continues even when conditions aren’t perfect.
Unleashing Your Hidden Strength: Lessons from Hysterical Strength and Leadership In 2016, 19-year-old Charlotte Heffelmire came home to a terrifying sight—her father’s truck was on fire in the garage, and worse, he was trapped underneath it. With the vehicle propped…
Beyond the Gym: My Deep Dive into Motivation, Consistency, and the “Elite Formula” on The Athletes Compass I recently had the incredible honor of being a guest on the podcast, The Athletes Compass! It was a powerful, practical conversation where we…
The Golden Retriever Coach: Why Your “AND” is Your Greatest Strength Reflection Prompt Every morning when I walk into my gym, I act a little like my dog, Benny. Not the rolling-on-his-back part—but the part of him that has to…
